THE PLAN · BUILDING IN PUBLIC · DAY 0
Every move,
logged from day zero.
The full ledger. What we have done, what we are doing, and what comes next. This page exists from the first day so the record is honest. We will edit nothing. We will add forever.
▎ THE LEDGER · BACKWARDS FROM NOW
WEEK
DATE
EVENT
NOTES
STATUS
WEEK 0
NOW
Site goes live
Brand identity locked. Domain live. Crew list opens. We are public — barely.
● LIVE
WEEK -2
APR 18 2026
BC-001 cures
First batch in jars. 24 of them. Resting in a dark cupboard in Kallio. Daily pH checks.
LOGGED
WEEK -3
APR 11 2026
Recipe locked
After 11 test batches Roosa signs off the Classic Criminal. We celebrate with a pickle.
LOGGED
WEEK -4
APR 04 2026
pH meter calibrated
Verkkokauppa delivers. We measure everything. Tap water (7.2). Vinegar (2.4). Tears (mild salty).
LOGGED
WEEK -8
MAR 02 2026
The name lands
"Do the Crime. Do the Brine." Scribbled on a napkin at 2am at Kallio Sauna Bar. Domain bought within ten minutes.
LOGGED
WEEK -12
FEB 02 2026
The first six jars
Ryan shows up at Roosa's with a sack of Finnish cucumbers. One jar explodes. Lid wasn't seated. Classic.
LOGGED
What's next.
AUG 1 · 17:00
BATCH BC-001 RELEASED
24 jars. Crew list first. No public sale.
NEXT UP
TBD · LATE 2026
FIRST MARKET STALL
Hakaniemen kauppahalli, ideally. We are circling.
PLANNED
IN PROGRESS
RUOKAVIRASTO REGISTRATION
Elintarvikehuoneisto application filed. Awaiting inspection.
● IN PROGRESS
AUTUMN 2026
BATCH BC-002 + BC-003
Garlic Bomb · The Hot Tip. Already in test.
PLANNED
2027
WHOLESALE LAUNCH
Helsinki delis, restaurants, the right bars only.
LATER
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